003 → Take Hold of the Clouds
Client: Open House Melbourne
Design Partner: Luke Rigby
Exhibition Identity
Art Direction
Publication Design
2022Take Hold of the Clouds is a cross-disciplinary collaboration with artist Fayen d’Evie, designer Luke Rigby, and a wide network of curators, writers, and students. Conceived as both an exhibition identity and a publication design project, it investigates how design can mediate accessibility, atmosphere, and shared experience across physical and digital spaces.
The project reimagines the exhibition as a porous system — where print, typography, and sound coalesce to form an environment that extends beyond the gallery walls. Through close collaboration and layered experimentation, Take Hold of the Clouds becomes a living network: a visual identity, a publication-as-companion, and a digital broadcast system, all connected by a single ethos — to make art accessible, sensorial, and alive in multiple forms of encounter.《Take Hold of the Clouds（攫取云端）》是一个跨学科协作项目，由艺术家 Fayen d’Evie、设计师 Luke Rigby以及一支由策展人、作家与学生组成的团队共同完成。项目以展览视觉识别与出版设计为核心，探索设计如何在可及性、氛围与共享体验之间建立新的连接。
该项目重新定义了展览的边界，将其视为一个渗透性的系统——在这里，印刷物、字体与声音交织，延展出超越画廊空间的感知环境。通过紧密的合作与层次丰富的实验，《Take Hold of the Clouds》成为一个有机网络：既是视觉识别系统，又是出版物作为陪伴体（publication-as-companion），同时也是数字广播平台。这些要素以同一个信念相连——让艺术在多重感官体验中保持可触、可听、可共鸣。
Exhibition Identity
Take Hold of the Clouds is approached as both metaphor and method — a visual system that mediates between the built and the unbuilt, the tangible and the imagined. The typography becomes the architecture of the exhibition itself: fluid, porous, and in constant negotiation with its environment.
Developed through close collaboration, the identity seeks not merely to represent but to translate the dialogue between art and architecture — to let type behave like matter, like atmosphere. The brandmark entwines two typographic explorations into one continuous structure: one born from the geometry of the city — modular, window-like, reflective of the urban grid; the other from the amorphousness of clouds — mutable, vaporous, carrying both pollution and light.
These dual forces — the architectural and the elemental — converge to articulate the exhibition’s poetic tension: how we inhabit, construct, and are constructed by space. Layered with liquid typographic experimentations developed alongside my design partner, the identity extends beyond a mark into an atmosphere — a drifting system that evokes mystery, reflection, and the lingering moods of the artworks and their host buildings.
Ultimately, Take Hold of the Clouds becomes a typographic installation in itself — a visual metaphor for the delicate, shifting relationship between form and formlessness, permanence and disappearance.
Publication
Working alongside Fayen d’Evie, Luke Rigby, and the curatorial team, the publication is designed as both a catalogue and a companion — walking with audiences through acts of reading, listening, and reflection. It redefines the role of publication from static record to interactive environment, where printed and digital experiences merge.
The publication assembles a collective of voices — creative writing from curators and authors, and experimental typographic works by Master of Communication Design students, each interpreting an artwork through material and tactile means. These typographic experiments mirror the exhibition’s accessibility ethos: exploring how design can translate sensory, spatial, and poetic dimensions into touchable form.
A key feature lies in its interactive broadcasting layer — during the exhibition weekends, creative duo Snack Syndicate and artist Jon Tjhia conducted live sessions, streamed through QR codes embedded in the publication. Readers could scan to access the microsite and join the broadcast, making the publication a bridge between print, sound, and performance — a design that rethinks accessibility as participation.
3. Microsite