YY (Yue Yang, Atelier YY)

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InfoYue Yang (YY) is a multidisciplinary designer and art director born in China and raised across Singapore, Sydney, and Melbourne. Her work bridges design strategy, cultural translation, and visual storytelling, blending East-Asian sensitivity and philosophy with a French-inflected aesthetic. 
YY creates design systems that connect conceptual clarity with emotional depth, crafting identities, publications, and visual worlds that move between structure and story. Based mainly in Narrm/Melbourne, she also works between Beijing, Shanghai, Paris, and Bourges.

Education2021 - 2022
Master of Design
RMIT, Melbourne, Australia

2019 - 2020
Graduate Diploma of Early Childhood Education
RMIT, Melbourne, Australia

2014 - 2018
Bachelor of Design (Textile & Graphic)
UNSW, Sydney, Australia

Experiences2016 - Current
Freelance Designer & Illustrator
I’ve worked with:
Alliance Française de Sydney
Australia Centre for Contemporary Art (ACCA)
Musuem of Chinese Australian History
Open House Melbourne
Committee for Melbourne
M33
Liminal Magazine
Bowen Street Press


2023 - 2025
Head of Creatives & In-house Designer
Somage Fine Foods Australia

2019 - 2022
Early Childhood Teacher while freelancing and studying



Table of Content  

Graphic Design



Notes on (briefly) There

Somage Find Foods

Take Hold of the Clouds

Who’s Afraid of Public Spaces
To:

printed matter
art direction
Visual Identity
Visual Identity
Book Design

2025
2023 - 2025
2022
2022
2022

Illustrations

Riso Zine: Hyper Sensitive Club

Risograph from Sketch
Mememorbillia  
Melbourne International Student Week

2025
2025
2022
2022

Research

Upcycling Provocation

copyright @ Atelier YY 2025

A001 → Hyper Sensitive Club




Hypersensitive Club — The Existentialism Cheat Sheet


Hypersensitive Club is an assemblage of scattered sketches formed in the gaps of my life between 2023 and 2024. Each frame began as a ten-minute sketch—moments I could no longer hold only in my mind. Gradually, they shaped an intimate narrative that illustrated my inner voice, where others unexpectedly found resonance.

It could be said that Hypersensitive Club began as a personal survival kit and evolved into a design experiment on how emotion can be systemised, stylised, and sold—without losing sincerity.

Recreated as a Riso-printed zine, it merges the intimacy of the everyday landscape with the structure of design thinking: how to translate emotional intelligence into visuals that are both collectible and conversational. In other words, this zine is not merely the gesture of creating an art object, but also a model of how philosophy-driven design can move through commercial systems—how sensitivity can become a brand language, a visual identity, and content that resonates and speaks to people, instead of keeping a sacred distance behind a line of “do not pass” in a white box.

Each page translates emotional chaos into micro-rituals of humour and empathy:
a café heartbreak served with croissants, a dramatic mood evaporated from one of the cafés in Le Marais; a vase blooming from a torso, a ceramic form that goes beyond function to become an accessible sculpture; a solo party with judgmental cats, always accompanied by a pot of tea, herbs, or coffee—because drinking is a ritual, no matter the circumstance;
    and countless moments of cooking and reading, where food and books become the ultimate comforters for busy modern days, and the best alternative to the habitual “solo phone-swiping” situations.

These fragments form a visual methodology—to treat daily fragility as research data, to archive feelings as design material, and to turn overstimulation into aesthetic rhythm.

Philosophically, it questions what design for well-being could mean in an era of burnout. Commercially, it demonstrates how emotional storytelling and lo-fi production (Riso printing, limited editions, tactile imperfections) can create genuine connection and desirability.

Sold at NGV Art Book Fair (2024)—20 out of 30 copies in one weekend—the zine proved that vulnerability, when well-designed, is marketable. The project now stands as an early prototype for my ongoing methodology: design as an emotional translation system—bridging art, philosophy, and commerce.

Printed with Sandwich Press

《Hypersensitive Club》是一组在 2023 至 2024 年生活缝隙中生成的速写集。每一幅画最初都是十分钟内完成的片段——那些我已无法仅凭思考承载的瞬间。它们逐渐汇成一条亲密的叙事线,描绘出我内在的声音,也意外地与他人产生了共鸣。

可以说,《Hypersensitive Club》最初是一份个人的生存手册,后来演变为一场设计实验——探索情绪如何被系统化、风格化,并进入商业语境,而不失真诚。

以 Riso 手工印刷 的形式再现,它将日常景观的亲密性与设计思维的结构相结合:探讨如何将“情绪智能”转译为既可收藏、又能对话的视觉语言。换句话说,这本 zine 不仅仅是一个艺术对象的姿态,而是一种模型——展示哲学驱动的设计如何穿行于商业系统之间,让“敏感”成为品牌语言、视觉身份与能与人共鸣的内容,而非隔着“请勿靠近”的白盒界线保持神圣的距离。

每一页都在将情绪的混乱转化为幽默与共情的微型仪式:一场配着牛角包的咖啡馆心碎,蒸发在巴黎玛黑区的空气中;一只从胸腔绽放的花瓶,一件超越功能的可触及雕塑;与傲慢猫咪共度的独处派对,总有一壶茶、草药或咖啡作伴——因为饮用本身就是一种仪式;还有无数与食物与书为伴的片刻,在忙碌的现代生活中,它们成为最温柔的安慰,也是替代无意识“滑手机”习惯的最好方式。

这些碎片构成了一种视觉方法论——将日常的脆弱视为研究资料,将情绪归档为设计素材,把过度感知转化为美学节奏。

在哲学层面,它追问:在倦怠时代,“为身心设计”意味着什么?
在商业层面,它展示了情感叙事与低保真生产(Riso 限量印刷、触感不完美)如何创造真实的连接与渴望。

在 NGV 艺术书展(2024) 中展出时,30 本中售出 20 余本——验证了“被设计的脆弱”亦能成为市场语言。此项目如今成为我个人方法论的早期原型:让设计成为一种情绪翻译系统,连接艺术、哲学与商业而产生的隔空对话。