Notes on (briefly) There
Somage Find Foods
Take Hold of the Clouds
Who’s Afraid of Public Spaces
To:
Riso Zine: Hyper Sensitive Club
Risograph from Sketch
Mememorbillia
Melbourne International Student Week
Daydream Lullaby
A Cat’s Wet Dream
Garden of Wonders
Long Way Home
Publications
002 → Case Studies：Somage Art Direction
The rebranding of Somage Fine Foods redefines how nature exists within modernity — not as decoration, but as design philosophy.Rooted in Somage’s B Corp values, the new identity merges sensorial purity with structural clarity. Each touchpoint — from packaging to website — becomes a contemplative system where material, language, and interface reconnect body and mind to nature.
The retail boxes act as publications in disguise: carrying ingredient stories, brewing rituals, and quiet beauty. The B2B pouches turn typography into function — designed for speed, clarity, and accuracy in both café and warehouse. The digital platform extends tactility into motion, transforming e-commerce into a slow, sensory narrative.
Through restrained materiality, ecological sourcing, and narrative design, Somage achieves a new kind of equilibrium: modern nature — where commercial growth and philosophical depth coexist in one unified visual system.
01/03 Packaging System
— Packaging as Publication
The retail packaging redefines what a box can do. Each surface communicates — ingredient stories, infusion rituals, and a full product A La Carte inviting curiosity beyond purchase.The boxes use recycled paper infused with herbal fibres, minimal vegetable inks, and embossed logos to materialise ecological care.Strategically, these choices align sustainability with desirability, proving that responsibility can look refined.
Inside, the inner ingredient pouch continues this philosophy through a research-led design. Each illustration and typographic detail reflects observations gathered across process and place — from conversations with the team and time spent in factories, to travelling through tea farms and studying nature’s quiet geometries. The inner packaging becomes a narrative of learning: a visual record of how design grows from field to hand.
“It’s the only packaging we kept.”
— Customer feedback, 2025
(left - design in the past, right - rebranded design)
The pouch redesign emerged from observing Somage’s fulfilment team. Typographic reorganisation reduced mislabelling and saved handling time — turning graphic design into operational intelligence.
Each pouch now functions as a quick-reference document: bold product names, clear grammage, and QR codes linking to infusion guides. It bridges physical workflow and digital navigation with elegant precision.
02/03 Digital Experience — Extending Tactility Online
Landing sequences unfold like a narrative film — blending archival footage with quiet transitions to reveal Somage’s culture, ingredients, and people.
Each product page balances storytelling with usability: interactive brewing guides, ingredient visuals, and refined purchase flow that turns buying into a meditative interaction.
Strategically, the website reframes e-commerce as sensorial education, transforming casual browsing into cultural immersion.
www.somage.com.au
— Customer feedback, 2025
03/03 Design Philosophy — Bridging Thought and Market
Somage represents a new archetype of design:
A system where commerce becomes contemplation,
and nature, in all its purity, learns to speak the language of the modern world.
The Village of Tea and the Behind the Scenes of Somage Packaging