YY (Yue Yang Atelier YY）
InfoYue Yang (YY) is a creative individual; a designer, illustrator and art director born in China and raised across Singapore and Australia. Her work bridges design strategy, cultural translation, and visual storytelling, blending East-Asian sensibility and shaped by multicultural influences — from French philosophy to world literature to the Australian metropolitan and natural landscape.
YY creates design systems that connect conceptual clarity with emotional depth, crafting identities, publications, and visual worlds that move between structure and story. Based across the world — primarily in Narrm/Melbourne, with frequent appearances in Beijing, Shanghai, Paris, and Bourges.
Table of Content
Graphic Design
printed matter
art direction
Visual Identity
Visual Identity
Book Design
2025
2023 - 2025
2022
2022
2022
Illustrations2025
2025
2022
2022
Research
copyright @ Atelier YY 2025Selection of Works
Notes on (Briefly) TherePublication, Printed Matter, Illustration 2025
A four-part bilingual project collecting perceptual fragments from travel
(06–08/2025) and reassembling them through drawing, photography, and prose.
The work privileges presence over legibility, treating paper and print as sites for interruption, delay, and return.
一个由四个章节组成的双语项目，采集 2025 年 6–8 月旅途中的感知碎片，并以绘画、摄影与文字重新编织。作品不追求叙事闭合，而是将纸张与印刷品视为“中断—延迟—回返”的发生场，让“在场”先于“可读”。
Art direction Somage Fine Foods
Art Direction, Packaging, Website, Social Media2023 - 2025
The rebranding of Somage Fine Foods reimagines how philosophy-driven and human-centred design can thrive within a commercial world. Rooted in the concept of modern nature, the art direction transforms ecological awareness into a refined visual system—where packaging reads like a sculptural publication, and the website unfolds as narrative space.
Each touchpoint connects sensory purity with strategic intent, turning everyday rituals into moments of reflection. Here, beauty and business grow quietly from the same soil.
Somage Fine Foods 的品牌重塑重新诠释了以哲学为核心、人本为导向的设计如何在商业世界中生长。以「现代自然」为理念，艺术指导将生态意识转化为精炼的视觉系统——包装如雕塑般可读，网站以叙事空间展开。每一个触点都在感官纯粹与策略意图之间建立连接，使日常仪式化为片刻沉思。美与商业在此同根共生，静静生长。
Hyper Sensitive Club
Risograph Zine
NGV Art Book Fair 2025
Hypersensitive Club begins a personal design method — using visuals as an emotional translation system. It explores how vulnerability, humour, and thought can coexist with clarity and value. Born from sketches and daily fragments, it turns sensitivity into a strategy for connection.
《Hypersensitive Club》开启了以视觉为情绪翻译系统的个人方法。它探索脆弱、幽默与思考如何在清晰与价值中共存。源自速写与日常片段，它让“敏感”成为连接世界的策略。
Riso PostersRisograph Poster2025
Presented at the 2025 NGV Art Book Fair, these Riso posters transform sketchbook fragments into poetic experiments in colour and tone. In collaboration with Sandwich Press, the works capture fleeting intervals of solitude and hypersensitivity, evoking both nostalgia and imagination. Through deep blues and layered hues, the prints reframe daydreaming as a generative act, where melancholy and boredom dissolve into a dreamlike architecture that blurs the line between reality and reverie.
在 2025 年 NGV 艺术书展展出，这组 Riso 海报将速写片段化为色彩与语调的诗意实验。
与 Sandwich Press 合作完成，作品捕捉独处与敏感的瞬间。层叠的蓝色让白日梦化为温柔的创造行为。
Upcycled Museum of Curiosities
Multimedia ResearchIllustration
The Upcycled Museum of Curiosities turns waste into wonder — a hybrid of picture book and surreal museum. Discarded materials reappear as characters, textiles, and architectures where receipts become fabric and staplers grow limbs.
Rooted in childhood education and material play, it transforms upcycling into storytelling and creative provocation. The project merges play, sustainability, and design thinking to spark imagination in both learning and industry.
《再生奇物博物馆》让废弃之物化为奇想——既是绘本，又似超现实的博物馆。被丢弃的材料在这里化作角色、织物与建筑：发票成布，订书机生肢。
项目植根于童年教育与材料游戏，将再生转化为叙事与创造的触发点。它融合游戏、永续与设计思维，激发学习与产业中的想象力。
Take Hold of the Clouds
Exhibition Identiy
2022
Take Hold of the Clouds is a collaboration with artist Fayen d’Evie, designer Luke Rigby, and a network of curators, writers, and students. It explores how design can bridge accessibility, atmosphere, and shared experience across physical and digital space.
The exhibition is reimagined as a porous system where print, type, and sound form a living environment. United by one ethos, it makes art accessible, sensorial, and alive through every encounter.
《Take Hold of the Clouds》是与艺术家 Fayen d’Evie、设计师 Luke Rigby 及策展人与学生群体的跨领域合作。项目探索设计如何在实体与数字空间中连接可及性、氛围与共感体验。
展览被重新想象为一个多孔系统——印刷、字体与声音交织成可呼吸的环境。以“让艺术可感且共生”为核心，它在每一次相遇中延展出新的生命力。
Who’s Afraid of Public Spaces
Exhibition Identity2022
Who’s Afraid of Public Spaces emerged during the pandemic as a collaborative reflection on fear, tenderness, and vulnerability in shared life. I led a group of designers to create an emotional alphabet — each letter of “Public Spaces” shaped by personal feeling.
The work turns typography into a living diary of collective anxiety and attachment. It asks whether design can become a language of empathy within the spaces we share.《Who’s Afraid of Public Spaces》诞生于疫情期间，是一次关于恐惧、温柔与脆弱的集体思考。我带领设计师团队以情绪创作字母，将“Public Spaces”变为情感字母表。作品让字体化为集体焦虑与依恋的日记。
它追问：设计能否成为共情的语言，在共享空间中揭示我们既害怕又渴望的事物。
To:
Book Design2022, ABDA Longiste
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To: is an experimental publication where typography becomes both subject and medium. Designed as a collective essay, it gathers designers to write and typeset reflections on typesetting itself. Colour-coded gradients and shifting scales turn technical traces into poetic gestures of error and touch. The result is a reading experiment — a visual essay where typography speaks for language.《To:》是一部让排版同时成为主题与媒介的实验出版物。它以集体论文形式汇聚设计师，共同书写与排版关于排版的思考。色彩渐变与尺度变化将技术痕迹化为诗意触感。作品既是阅读实验，也是语言的视觉独白。